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Justin Jefferson "Flight School" WR Camp
Special Events
Social Strategy and Execution
Minnesota Vikings star WR Justin Jefferson hosted his first ever football camp at IMG Academy in June 2025. The goal of the content team was to follow the camp participants and get a first hand look on what it's like to attend an event coached by an NFL standout. I led the social strategy and execution for this event, while working closely with Overtime and UANext to define moments for athlete storytelling and trends. Below are the social media assets on @uafootball Instagram and @underarmour TikTok channels.
Key stats/takeaways: The highest performing organic post was a moment of Justin teaching film to the athletes in a classroom, earning over 87K views and 6K likes.
