In live sports, it’s all about creating moments that fans remember—and the right brand partnerships help make that happen. I’ve worked on collaborations that bring brands directly into the action, from on-site activations and athlete integrations to co-branded experiences that drive hype both onsite and online. I focus on partnerships that feel organic to the athlete experience and deliver value for everyone involved. Below are three major brands I've partnered with: @IceBox, @Bumpboxx, and @Thehoopbus: