Icebox Diamonds and Watches

Icebox Diamonds and Watches, a high-end jewelry company based in Atlanta, GA, partners with Under Armour to elevate grassroots camp experiences for football and volleyball athletes. I led the partnership and worked exclusively with Icebox owners to create custom MVP awards and social media props (necklaces, sunglasses, and charm bracelets) to bring a competitive incentive to each event. Below are photos of MVP athletes wearing the custom Icebox jewelry: