Hoopbus

Hoopbus, a nonprofit based in Los Angeles, CA, partnered with Under Armour to elevate the 2023 Future 50 football showcase experience for the best juniors in the country. The goal was to show the athleticism and versatility of the football athlete. I led the partnership and worked exclusively with the Hoopbus team to bring an Under Armour branded bus for athletes to participate in dunk contests, 3-on-3 tournaments, and interact with rostered UA NFL athletes Justin Jefferson and Kyle Hamilton. Below are photos of the athletes interacting with the custom Hoopbus: