In the world of sports, authenticity is everything—and that’s exactly what I focus on when building influencer partnerships at Under Armour. I’ve worked with athletes, performance-focused trainers and sports content creators to create Instagram and TikTok videos that feels real, help drive sales, and connect with high school and collegiate football audiences. 

 

With product and event focused content, the following creators, athletes, and trainers partnered with Under Armour and have been featured on the @uafootball Instagram and TikTok brand accounts: @marcosummers, @DaKidGowie, @Ross500, Jake from @10KTakes, @TouchbackJT, @prettyfacelondon__, @RouteGod, @BrandonBing, @RouteSurgeon, @_daniel.raymond, @coachaaronrha, and @lilydsatraining. 

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Key stats/takeaways: The creators listed above boast a combined following of over 8 million on Instagram. The highest performing post on Instagram featured Marco Summers, better known as Funny Marco, from the UA Next All-America Game hyping athletes up in the locker room and interviewing athletes on a podcast series. The content totaled over 1.7M organic views and 87K likes.