Name, Image, & Likeness
Through the NIL landscape these last several years, I've worked closely with over 30 collegiate athletes across Under Armour partner schools to help elevate their personal brands. Each athlete got an opportunity to partner with our businesses in order to reach a larger audience through different social media collaborations.
The following high profile athletes highlighted in red below signed short-term NIL contracts and were featured on @UnderArmour, @uafootball, and @uabasketball social channels, as well as e-commerce and in-store. These paid marketing opportunities included original storytelling, fan engagement, and product integration for mutual athlete and brand exposure.

Jackson State University – Shedeur Sanders, QB
Role: Content Strategy (Campus Blitz)
Goal: Grow athlete’s personal brand through the Campus Blitz social series
Action:
-
Created hero videos and photoshoot to highlight training process and personal storytelling ahead of the SWAC championship game
-
$5,000 NIL deal secured
-
Featured on @uafootball Instagram and Twitter
-
Additional NIL athlete signings at JSU: Keydrain Calligan, Antonio Doyle, Jaylin Hughes, Seven McGee, Jacobian Morgan, Irvin Mulligan, Warren Newman, Rico Powers, Camron Silmon-Craig, Jeremiah Williams

University of Cincinnati – Ahmad "Sauce" Gardner, DB
Role: Content Strategy (NCAA College Football Playoff)
Goal: Grow athlete’s personal brand through the National Championship
Action:
-
Created Hero video and photoshoot to highlight training process ahead of championship game
-
$3,000 NIL deal secured
-
Featured on @uafootball Instagram and Twitter
-
Additional NIL athlete signings at Cincinnati: Alec Pierce

University of South Carolina – LaNorris Sellers, QB
Role: Content Strategy (Protect This Pod podcast)
Goal: Grow athlete’s personal brand through the Protect This Pod athlete podcast
Action:
-
Created sit-down longform podcast and cutdowns to highlight athlete storytelling in the offseason
-
Created athlete swap longform and cutdowns to highlight athlete skillset in other sports
-
$8,000 NIL deal secured
-
Featured on @uafootball/@uabasketball Instagram and TikTok
-
Additional NIL athlete signings at South Carolina: MiLaysia Fulwiley

University of Notre Dame – Jeremiyah Love, RB
Role: Content Strategy (NCAA College Football Playoff)
Goal: Grow athlete’s personal brand through National Championship coverage
Action:
-
Created Hero video and photoshoot to highlight training process ahead of championship game
-
Notre Dame fan man-on-street style videos during CFP run
-
$10,000 NIL deal secured
-
Featured on @uafootball Instagram and TikTok
-
Additional NIL athlete signings at Notre Dame: Jack Kiser, Olivia Miles

University of Wisconsin – Nick Herbig, LB
Role: Content Strategy (Campus Blitz)
Goal: Grow athlete’s personal brand through the Campus Blitz social series
Action:
-
Created hero videos and photoshoot to highlight training process and personal storytelling ahead of University of Maryland game
-
$3,500 NIL deal secured
-
Featured on @uafootball Instagram and Twitter
-
Additional NIL athlete signings at Wisconsin: Skylar Bell

University of Utah – Miles Battle, DB
Role: Content Strategy (Product Photoshoot)
Goal: Grow athlete’s personal brand through product storytelling
Action:
-
Created product photoshoot to highlight new Under Armour sportswear apparel
-
$5,000 NIL deal secured
-
Featured on @uafootball Instagram and Twitter
-
Additional NIL athlete signings at Utah: Cole Bishop, Kennady McQueen, Clark Phillips, Cam Rising

Texas Tech University – Tajh Brooks, RB
Role: Content Strategy (Campus Blitz)
Goal: Grow athlete’s personal brand through the Campus Blitz social series
Action:
-
Created hero videos and photoshoot to highlight training process and personal storytelling ahead of TCU game
-
$3,500 NIL deal secured
-
Featured on @uafootball Instagram and Twitter
-
Additional NIL athlete signings at Texas Tech: Myles Price

University of Maryland – Rakim Jarrett, WR
Role: Content Strategy (Campus Blitz)
Goal: Grow athlete’s personal brand through the Campus Blitz social series
Action:
-
Created hero videos and photoshoot to highlight training process and personal storytelling ahead of Wisconsin game
-
$3,500 NIL deal secured
-
Featured on @uafootball Instagram and Twitter
-
Additional NIL athlete signings at Maryland: Antwain Littleton, Saylor Poffenbarger, Dante Trader