Create Your First Project
Start adding your projects to your portfolio. Click on "Manage Projects" to get started
Under The Numbers: Protect This Pod
Podcast
Social Strategy and Execution
"Under The Numbers: Protect this Pod" is the first ever podcast series created for Under Armour YouTube channels. I led the social strategy and execution while giving creative direction to Loyd Visuals, who produced the series. The series features eight collegiate football and women's basketball athletes from Under Armour partner schools. Alongside host Bria Janelle, athletes from University of Notre Dame, University of South Carolina, University of Utah, and University of Maryland discussed various topics such as their personal journey's with sports, school pride, life off the field, personal style, community, and more. Each podcast also featured an "Athlete Swap" segment, where both athletes were challenged to perform drills from the other athlete's sport. Each podcast and athlete swap are featured on Under Armour's YouTube channel, along with the best cutdowns featured on @uafootball/@uabasketball IG channels, and @underarmour TikTok.
Notre Dame Podcast: https://www.youtube.com/watch?v=VEHI3iY1z3Q&t=1s
South Carolina Podcast: https://www.youtube.com/watch?v=LjPqldaS2ag
Maryland Podcast: https://www.youtube.com/watch?v=Uj5_8oTsV2w&t=15s
Utah Podcast: https://www.youtube.com/watch?v=OHLP0KV7n20
