Create Your First Project
Start adding your projects to your portfolio. Click on "Manage Projects" to get started
Under Armour x Dodge Partnership
Brand Partnership
Social Strategy and Execution
To highlight the latest Under Armour football partnership with Dodge, I led the social strategy for the initial partnership announcement. I also led social strategy and event coverage at the 2026 'S7VNS' 7-on-7 football tournament. I worked with several videographers and photographers to capture Dodge product content on collegiate and high school athletes from May-July 2026. The goal was to create partnership assets with Dodge to emphasize the synergy in the classic American car brand as it relates to football culture. Below are the social media assets on @uafootball and @dodgeofficial Instagram accounts, as well as @underarmour TikTok channels.
Key stats/takeaways: The highest performing organic post featured social media content creator Sideline Devon showcasing the cleat and gloves. The post totaled 287K views and over 21K organic likes.
