Create Your First Project
Start adding your projects to your portfolio. Click on "Manage Projects" to get started
2023 Under Armour "Future 50" Camp
Special Events
Social Strategy, Marketing Activation, and Execution
The annual Under Armour "Future 50" football camp hosts the top 50 high school juniors in the country each summer. In conjunction with marketing partners, the goal was to provide FOMO and an unforgettable experience for the athletes, before they reach the height of their senior seasons. I led the social activation strategy and execution, which featured an interactive Bumpboxx DJ booth, a Hoopbus basketball activation, Icebox prizes for competition winners, and NFL athlete integration. Below are social posts from the event on @uafootball Instagram and @UnderArmour TikTok accounts.
Key stats/takeaways: On Instagram, the content reached over 822K accounts organically (paid media support on 1 post). We increased brand partnership loyalty and collaborated on posts with @Icebox, @Bumpboxx, and @NogginBoss.
