Create Your First Project
Start adding your projects to your portfolio. Click on "Manage Projects" to get started
Under Armour Campus Blitz
Documentary
Social Strategy and Execution
Campus Blitz, a football focused game day content series highlighting different Under Armour affiliated collegiate and high school programs, was shot during the 2021, 2022 and 2023 regular season. Our content team visited each campus and showcased the team's game day preparation through the eyes of select athletes and coaches. Over the 2022 and 2023 season, I led the social strategy and execution on the ground for each school. The following content was posted on the @uafootball Instagram and @UnderArmour TikTok accounts.
Key stats/takeaways: On Instagram, the 2023 season content reached over 3M viewers organically. From the 2022 season, the highest performing content was the IMG Academy vs. St Frances Academy game day recap video. This series was nominated for a Webby Award in the Best Sports Social Content category and totaled 109K organic likes. It remains the most organically liked post on the @uafootball account. From the 2021 season, the Jackson State Campus Blitz content was selected as a Webby Award Honoree for Best Sports Social Content.
