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2023 Under Armour All-America Football
Special Events
Social Strategy , Marketing Activation, and Execution
Every January, the Under Armour All-America Game features the top high school football seniors in the country. For the 2023 game, I led the social activation strategy and execution for the week-long event. During the week, I oversaw a content team of 16 individuals featuring videographers, photographers, editors and influencers. We collaborated with various external brands (Icebox, Bumpboxx, Intersport, OzTech) to create an unforgettable activation experience for these athletes. Below are posts on the @uafootball Instagram and Twitter, as well as the @UnderArmour Instagram and Tiktok.
Key stats/takeaways: On Instagram, the content reached 2.8M accounts with paid media support. This was the most reach in 2022 for an event series posted on @uafootball social accounts.
