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2024-25 College Football Playoff: University of Notre Dame
Special Events
Social Strategy and Execution
The University of Notre Dame, a tier 1 Under Armour collegiate property, made a run for the College Football Playoff National Championship in the 2024 postseason. Throughout the team's advancement in each round, I led the social strategy and output for a series of fan interviews at the first round, Sugar Bowl, and Orange Bowl. I also led the strategy and output for an NIL athlete performance shoot featuring Fighting Irish RB Jeremiyah Love. The following posts are featured on the @uafootball and @UnderArmour Instagram, and @UnderArmour TikTok.
Key stats/takeaways: The highest performing organic post on TikTok was the fan interview question, "What's your favorite Notre Dame uniform combo?" with 672K views.
