MLB Designs

At Major League Baseball, I collaborated with graphic designers to tell the stories of athletes around the league during the regular season and postseason. Throughout live games and special events, I gave creative direction for real-time posting across @MLB social channels. Using athlete performance, personal storylines, and cultural trends, we collaborated to bring each graphic concept to life. Using Asana to be descriptive and provide inspiration to designers, I provided detailed needs and walked them through each editing stage. Below are final assets on @MLB and @PlayBall Instagram and Twitter accounts.