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Under Armour Football Sportstyle Photoshoots

Product Showcasing

Styling and Social Execution

The following lifestyle photoshoots were executed to introduce various Under Armour affiliated high school and collegiate athletes to the UA audience (social and ecommerce). I planned each photoshoot in conjunction with our collegiate and grassroots marketing teams, as well as our creative team. I styled each athlete in Under Armour clothing with specific UA product franchises in mind. The following photos were posted on the @uafootball Instagram and @UnderArmour TikTok accounts in collaboration with each athlete. Select shots were featured on underarmour.com to help generate product sales.

Key stats/takeaways: Each athlete bought in to collaborating with our account on each post. Collegiate athletes signed NIL deals to be featured (worth over $2K) and were each given over $2K in product. High school athletes were gifted over $2K in product.

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