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Joshua Vides x Under Armour All-America Partnership
Brand Partnership
Social Strategy and Execution
Multidisciplinary artist Joshua Vides was contracted by Under Armour to create the 2025 Under Armour All-America Game jerseys and product assortment. In order to officially tease the partnership, I led the social strategy rollout working with Vides' team to create teaser assets for the product and football uniforms. Below are posts on the @uafootball and @UnderArmour Instagram.
Key takeaways: The initial teaser post featuring Vides scribbling on paper was the most liked video from the announcement rollout with over 3K likes.
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