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Jackson State University Spring Football 2025

Documentary

Social Strategy and Execution

The following documentary was shot with the 2024 HBCU National Champion Jackson State University football team during their spring season, leading up to the Blue & White Spring Scrimmage. The goal was to get an inside look at the team's preparation in the offseason after winning their first Celebration Bowl. I led the social strategy and execution for this project, while working closely with Head Coach T.C. Taylor and 2 athletes to lead the team's storytelling. Below are the social media assets on @uafootball Instagram channels.

Key stats/takeaways: The highest performing post was the fraternity weight room video, earning over 167K views in 4 days. Each featured athlete signed an NIL feature deal (worth $8K) and was given over $2K in Under Armour product.

It’s Blue and White Week in Jackson, MS. The champs been clockin’ in all spring. #GuardTheeYard

It’s Blue and White Week in Jackson, MS. The champs been clockin’ in all spring. #GuardTheeYard copy 5

It’s Blue and White Week in Jackson, MS. The champs been clockin’ in all spring. #GuardTheeYard copy 2

Max out in the gym max out on the field. #GuardTheeYard copy 2

Max out in the gym max out on the field. #GuardTheeYard copy 4

Max out in the gym max out on the field. #GuardTheeYard

Max out in the gym max out on the field. #GuardTheeYard copy 3

Max out in the gym max out on the field. #GuardTheeYard copy

Spring ball in the books for @gojsutigersfb. #GuardTheeYard copy 2

Spring ball in the books for @gojsutigersfb. #GuardTheeYard copy 3

It’s Blue and White Week in Jackson, MS. The champs been clockin’ in all spring. #GuardTheeYard copy 4

THEE MVP. ️ QB1 too trim! @cobixbbm #GuardTheeYard

THEE MVP. ️ QB1 too trim! @cobixbbm #GuardTheeYard copy 3

THEE MVP. ️ QB1 too trim! @cobixbbm #GuardTheeYard copy

THEE MVP. ️ QB1 too trim! @cobixbbm #GuardTheeYard copy 2

THEE MVP. ️ QB1 too trim! @cobixbbm #GuardTheeYard copy 4

4 rings. Talk your talk, @jeremiiahwilliams99! #GuardTheeYard copy 2

4 rings. Talk your talk, @jeremiiahwilliams99! #GuardTheeYard copy 4

4 rings. Talk your talk, @jeremiiahwilliams99! #GuardTheeYard

4 rings. Talk your talk, @jeremiiahwilliams99! #GuardTheeYard copy 3

4 rings. Talk your talk, @jeremiiahwilliams99! #GuardTheeYard copy

It’s Blue and White Week in Jackson, MS. The champs been clockin’ in all spring. #GuardTheeYard copy 3

It’s Blue and White Week in Jackson, MS. The champs been clockin’ in all spring. #GuardTheeYard copy

Spring ball in the books for @gojsutigersfb. #GuardTheeYard copy 4

Spring ball in the books for @gojsutigersfb. #GuardTheeYard copy 5

Spring ball in the books for @gojsutigersfb. #GuardTheeYard

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