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International Women's Month: Women in Football
Athlete Storytelling
Social Strategy and Execution
The following short form storytelling videos were shot with three women making history in tackle and flag football. I led the social strategy and execution for each shoot, highlighting the football careers of Haley Van Voorhis, Leilani Armenta and Sam Gordon for International Women's Month. The goal was for our audience to get a deeper understanding of how these women got their start playing football and the challenges they face. Below are the social media assets that lived on @uafootball Instagram channels.
Key stats/takeaways: Together, the content reached over 9K organic likes on Instagram in collaboration with each athlete. Each athlete signed NIL feature deals (worth $2.5K) and were gifted over $2K in product.
