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Cam Ward QB Academy
Special Event
Social Strategy and Execution
Tennessee Titans QB and 2025 no. 1 overall draft pick Cam Ward hosted his first ever football camp at Under Armour headquarters in June 2026. The goal of the content team was to follow the camp participants and get a first hand look on what it's like to attend an event coached by an NFL athlete. I led the social strategy and execution for this event, while working closely with Overtime to define moments for athlete storytelling and trends. Below are the social media assets on @uafootball Instagram and @underarmour TikTok channels.
Key stats/takeaways: The highest performing organic post featured camper Knox Kiffin hitting the goal posts, with 218K views.
