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Pro Athletes: Under Armour Roster
Athlete Supporting Content
Social Execution
I've worked closely with a number of Under Armour professional athletes for social features to support brand campaigns, product launches, roster announcements and UA headquarters visits. I work with various freelancers, giving creative direction for these exclusive athlete moments. Vikings WR Justin Jefferson, Titans QB Cam Ward, Mets RF Juan Soto, Ravens WR Zay Flowers, Ravens S Kyle Hamilton, Buccaneers WR Rakim Jarrett, and Colts RB Jonathan Taylor are featured below in various BTS moments. Below are social media assets on @UnderArmour and @uafootball Instagram and TikTok accounts.
Key stats/takeaways: On Instagram, the highest performing content featured Juan Soto, bringing in over 24K organic likes. In collaboration with Juan, his videos had over 638K video views.
