Create Your First Project
Start adding your projects to your portfolio. Click on "Manage Projects" to get started
2026 Under Armour All-America Football
Special Events
Social Strategy, Marketing Activation, and Execution
The Under Armour All-America Game features the top high school football seniors and juniors in the country. For the 2026 game, I led the social activation strategy, production, and execution for the week-long event. During the week, I oversaw a content team of 14 individuals featuring videographers, photographers, editors and influencers. We collaborated with various external brands and influencers to create an unforgettable activation experience for the athletes. Below are posts on the @uafootball Instagram and @UnderArmour Tiktok.
Key stats/takeaway: The highest performing organic post on UAFootball Instagram featured comedian Lou Young suiting up for practice with nearly 1M views and interaction from Eagles WR AJ Brown and EA Sports. The best performing organic TikTok post was the Never Have I Ever question video, totaling 55K views and 5800 likes.
