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2025 Under Armour All-America Football
Special Events
Social Strategy, Marketing Activation, and Execution
The Under Armour All-America Game features the top high school football seniors and juniors in the country. For the 2025 game, I led the social activation strategy, production, and execution for the week-long event. During the week, I oversaw a content team of 12 individuals featuring videographers, photographers, editors and influencers. We collaborated with various external brands and influencers to create an unforgettable activation experience for the athletes. Below are posts on the @uafootball Instagram and @UnderArmour Tiktok.
Key stats/takeaway: The highest performing organic post on TikTok was the kicker comedic reel with over 9M views. The best performing organic Instagram post was the podcast sit down featuring comedian Funny Marco and rapper DaBaby talking to an athlete, totaling 29K likes and 620K views.
