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2025 Under Armour All-America Baseball
Special Event
Social Strategy and Execution
The Under Armour All-America Baseball Game features the top high school baseball seniors in the country. For the 2025 game, I led the social strategy, production, and execution for the 3-day event. During the week, I oversaw a content team of 8 individuals featuring videographers, photographers, and editors. We collaborated with various external brands like @baseballfactory and influencers (@mdfoodieboyz and @batboysbaseball) to create an unforgettable experience for the athletes. Below are posts on the @uadugout Instagram and @UnderArmour Tiktok.
Key stats/takeaway: The highest performing organic post on Instagram featured a lo-fi POV game day experience captured by a catcher on one of the teams. The post gained over 40K views and 1K likes.
